The main objective is to promote sale of products of small scale industries,
cottage and tiny sector products.
Marketing is the greatest problem faced by all cottage & tiny units and small scale industries. Many units
fall sick due to the difficulties faced while marketing their products.
To overcome the same, DIC arranges to market the products through the following arrangements.
i) Sales Rebate
The products manufactured by the local cottage and Tiny sector units
are eligible for a sales rebate of 15% on the total sales value, for
the products sold through sales emporia recognised by the Government
ii) Exhibition and Participations in Trade Fairs
To attract industrialists to invest in Pondicherry, promotion campaigns,
investment meets, seminars etc. are arranged both in India and abroad.
Exhibition are arranged in important towns and cities to display the
products of Industrial Units of this Territory (SSI products, Handicrafts
and cottage industrial products) to boost the sales. Arrangements are
also made to participate in the trade fairs conducted by any other agencies,
by taking up a separate pavilion to display the industrial products.
The cost towards arrangement of exhibition is borne by the Government.